Our story

At Rookie, our story is one of passion, quality, and community. Founded on the belief that clothing should not only look good but feel great too, we embarked on a journey to create affordable garments that reflect your lifestyle and personality. 

But beyond fashion, our brand is about connections. It's about the shared experiences and moments that bring us together.

Why Rookie? Rookie Activewear symbolises anyone and everyone who wants to have a go, your potential is limitless.  It doesn't matter if you're 10 or if you're 60, if you're new to a sport, or if you've done a lot of sport before.  Rookie is a brand that strives for peak performance, whatever that may be for you.  Our clothing is designed to accompany you on every adventure, big or small.

Rookie was founded by passionate sport enthusiast and mum of some very active kids.  Daisy has strived to inspire her kids to give anything a go when it comes to sports and anything outdoors, from the soccer or rugby field, on the netball court, or the school sports day.  Daisy believes that the experiences you have and the connections you make, are essential for personal growth and development.

With Rookie Activewear, Daisy aims to foster a community where age, experience, or skill level are not barriers but rather opportunities to embrace new challenges and push boundaries. Whether you're embarking on your first jog around the block or tackling a mountain summit, Rookie is here to support you every step of the way. Join us in celebrating the spirit of adventure and the joy of movement, because at Rookie, we believe that everyone has the potential to achieve greatness.

This is our story, but it's also yours. Join us as we continue to write new chapters together.